The studio
I build AI automation businesses in public.
Utomat is my studio. I take an idea, build the system behind it, and ship it where you can watch. Voice agents, lead engines, the lot.
Built by Mario Lucas, from Paphos.
What I'm building
Real businesses, shipped in the open.
Each one is a system I built and run in production. Follow any of them.
CourseAdvisor.ai
AI voice agents that call dead enrolment leads back to life for education providers.
CallCrewHQ
An AI receptionist for trades. It answers, books the job, and never misses a call.
GreaseTrapQuotes
A lead engine for commercial grease trap cleaning across Australia. One enquiry, routed to the right contractor.
My Coaching Assistant
AI that turns a coach's WhatsApp group into a 24/7 booking and enquiry line for parents.
Ikkos
White-label AI personal training that gyms put their name on — every member chats to a coach that builds, adapts, and tracks their programme.
Build log
What I learned shipping this.
Should You Hire Someone to Automate Your Business, or Figure It Out Yourself?
When AI automation feels overwhelming, the real question isn't which tool to use — it's whether to hire someone, learn it yourself, or find a middle path that actually fits your business.
17 Jul 2026Automated Leads: What Changes When Your Pipeline Fills Itself
Most businesses chase leads manually long after they could stop. Here's what actually shifts when you build a system that brings them in without you.
16 Jul 2026Automated Lead Generation: What It Actually Takes to Build a System That Works
Everyone says 'automate your leads' but nobody tells you what that actually means in practice. Here's what I learned building lead systems that don't embarrass you at 2am.
The community opens soon.
Build alongside me.
I share the actual builds: the n8n workflows, the prompts, the wins and the dead ends.
- The workflows I run in production
- A breakdown of each product as it ships
- Your questions answered directly
- Early looks at what I am building next
Join the waiting list.
Get in first when the community opens, plus a note whenever I ship something or learn something worth passing on. No noise.