Blog
Insights and notes.
Avtomate: What People Mean When They Type That (And What Automation Actually Does)
People search for 'avtomate' when they're trying to figure out how to stop doing the same thing by hand every single day. Here's what they're actually looking for, and whether it's worth the trouble.
02 Jul 2026Is Utomat Worth the Price? Here's How I Think About It
Before you decide whether custom automation is worth paying for, it helps to understand exactly what you're comparing it against. Spoiler: it's usually your own time.
02 Jul 2026Utomat Alternatives for Small Business: What I Actually Tried Before Building My Own Thing
Before I built anything myself, I spent a lot of time and money trying tools that promised to automate my business. Here's what I learned, what broke, and what actually worked.
01 Jul 2026Utome, Utomat, and the Typo That Keeps Finding Me
People land on my site looking for 'utome' and stay for the automation stuff. Here's what that tells me about how search actually works, and why I stopped fighting it.
01 Jul 2026Utmat, Utomat, Otomat: Why People Can't Spell It and What That Says About Search
People land on my site after typing 'utmat' into a search bar. That typo tells you something interesting about how people find tools they don't quite have a name for yet.
30 Jun 2026Otomat: What People Mean When They Search That Word (And What I Actually Do)
People land on my site searching for 'otomat' and end up reading about business automation. Here's why that typo makes perfect sense, and what it tells us about how people think about repetitive work.