Blog
Notes from the build.
What I learn running AI automation in production: the tools, the real costs, and the parts that break. Written for owners who want a straight answer.
Is Utomat Worth the Price? Here's How I Think About It
Before you decide whether custom automation is worth paying for, it helps to understand exactly what you're comparing it against. Spoiler: it's usually your own time.
Read postUtomat Alternatives for Small Business: What I Actually Tried Before Building My Own Thing
Before I built anything myself, I spent a lot of time and money trying tools that promised to automate my business. Here's what I learned, what broke, and what actually worked.
Read postUtome, Utomat, and the Typo That Keeps Finding Me
People land on my site looking for 'utome' and stay for the automation stuff. Here's what that tells me about how search actually works, and why I stopped fighting it.
Read postUtmat, Utomat, Otomat: Why People Can't Spell It and What That Says About Search
People land on my site after typing 'utmat' into a search bar. That typo tells you something interesting about how people find tools they don't quite have a name for yet.
Read postOtomat: What People Mean When They Search That Word (And What I Actually Do)
People land on my site searching for 'otomat' and end up reading about business automation. Here's why that typo makes perfect sense, and what it tells us about how people think about repetitive work.
Read postI Lost Three Enterprise AI Deals in a Row. Here's the Question I Wasn't Asking.
Twelve years in B2B sales. Sandler trained. Still kept losing AI deals at the finish line — because I was skipping one question that should have been obvious.
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