Build log
What I learned shipping this.
AI Automation for Lead Generation: What Actually Works (and What's Just Hype)
Most businesses don't have a leads problem — they have a follow-up problem. Here's how AI automation actually fits into lead generation, and where people waste money chasing the wrong tools.
07 Jul 2026Avtomate: What People Mean When They Type That (And What Automation Actually Does)
People search for 'avtomate' when they're trying to figure out how to stop doing the same thing by hand every single day. Here's what they're actually looking for, and whether it's worth the trouble.
02 Jul 2026Is Utomat Worth the Price? Here's How I Think About It
Before you decide whether custom automation is worth paying for, it helps to understand exactly what you're comparing it against. Spoiler: it's usually your own time.
02 Jul 2026Utomat Alternatives for Small Business: What I Actually Tried Before Building My Own Thing
Before I built anything myself, I spent a lot of time and money trying tools that promised to automate my business. Here's what I learned, what broke, and what actually worked.
01 Jul 2026Utome, Utomat, and the Typo That Keeps Finding Me
People land on my site looking for 'utome' and stay for the automation stuff. Here's what that tells me about how search actually works, and why I stopped fighting it.
01 Jul 2026Utmat, Utomat, Otomat: Why People Can't Spell It and What That Says About Search
People land on my site after typing 'utmat' into a search bar. That typo tells you something interesting about how people find tools they don't quite have a name for yet.
30 Jun 2026Otomat: What People Mean When They Search That Word (And What I Actually Do)
People land on my site searching for 'otomat' and end up reading about business automation. Here's why that typo makes perfect sense, and what it tells us about how people think about repetitive work.
26 Jun 2026I Lost Three Enterprise AI Deals in a Row. Here's the Question I Wasn't Asking.
Twelve years in B2B sales. Sandler trained. Still kept losing AI deals at the finish line — because I was skipping one question that should have been obvious.
26 Jun 2026The ROI of Business Process Automation: What It Actually Costs You to Do Nothing
Manual busywork costs more than you think. Here is how to measure the real return on business process automation and decide where to start.
25 Jun 20267 Signs Your Business Needs Automation Right Now
If you're copy-pasting the same data between apps, chasing the same follow-ups every week, or losing track of jobs because nothing talks to anything else, your business is telling you something. Here's how to read the signals.
24 Jun 2026How to Automate Repetitive Business Tasks (And Get Your Time Back)
Repetitive manual tasks drain hours every week. Here is how to identify what to automate, which tools to use, and where to start without overhauling your whole operation.
23 Jun 2026Best Workflow Automation for Small Business: What to Automate First
If you spend hours each week copying data, chasing approvals, or updating spreadsheets by hand, automation can give that time back. Here is where to start.
23 Jun 2026How to Connect Your CRM to Email Automation (And Stop Doing It by Hand)
If you're copying contacts between your CRM and email tool every week, you're losing time you can't get back. Here's how to connect the two systems and let them run together.
22 Jun 2026Zapier Alternatives for Complex Workflows: What to Use When Zapier Runs Out of Road
Zapier works well for simple, two-step automations. But when your business logic gets complicated, you need tools built for complexity. Here is what actually holds up.
22 Jun 2026Why I moved my studio site off Firebase
One stack across every site beats a clever setup I have to relearn each time. Here is the move.
10 Jun 2026Shipping a voice agent that books real jobs
The gap between a demo and a production call is wider than it looks. Notes from closing it.